The Palin Choice: The Reality of the Political Mind

George Lakoff, Truthout, September 1, 2008

This election is about realities. But the election campaign depends on the political mind-how people understand the candidates and the realities. Democrats have mostly criticized Sarah Palin as unqualified to deal with the realities we face as a nation. But the choice of Palin had to do with the way the political mind works in elections. In dealing with the McCain-Palin ticket, Democrats must take the way voters think into account, in addition to the external realities.

This election matters because of realities-the realities of global warming, the economy, the Middle East, nuclear proliferation, civil liberties, species extinction, poverty here and around the world, and on and on. Such realities are what make this election so very crucial, and how to deal with them is the substance of the Democratic platform .

Election campaigns matter because who gets elected can change reality. But election campaigns are primarily about the realities of voters’ minds, which depend on how the candidates and the external realities are cognitively framed. They can be framed honestly or deceptively, effectively or clumsily. And they are always framed from the perspective of a worldview.

The Obama campaign has learned this. The Republicans have long known it, and the choice of Sarah Palin as their Vice-Presidential candidate reflects their expert understanding of the political mind and political marketing. Democrats who simply belittle the Palin choice are courting disaster. It must be taken with the utmost seriousness.

The Democratic responses so far reflect external realities: she is inexperienced, knowing little or nothing about foreign policy or national issues; she is really an anti-feminist, wanting the government to enter women’s lives to block abortion, but not wanting the government to guarantee equal pay for equal work, or provide adequate child health coverage, or child care, or early childhood education; she shills for the oil and gas industry on drilling; she denies the scientific truths of global warming and evolution; she misuses her political authority; she opposes sex education and her daughter is pregnant; and, rather than being a maverick, she is on the whole a radical right-wing ideologue.

All true, so far as we can tell.

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